SearchCap: Google Click To Call, App AdWords & Google Dance

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

App marketers can now upload customer IDs to AdWords for targeting on Google Display Network
Mar 7, 2016 by Ginny Marvin
The new bulk IDFA/advertising ID upload feature helps developers try to re-engage users on iOS and Android devices.
Google Dance 2016: The recap post
Mar 7, 2016 by Danny Sullivan
Over 500 search marketers gathered at Google last week for a revival of its annual Google Dance celebration offering food, drinks, fun and knowledge.
What different consumer groups really want from local business websites
Mar 7, 2016 by Myles Anderson
Columnist Myles Anderson takes a look at what consumers in different age groups are looking for when it comes to local business websites. Local SEO practitioners, take note!
SMX West recap: Using search science for keyword research
Mar 7, 2016 by Casie Gillette
What role should keyword research play in your search marketing strategy? A very important one, argued SMX West speaker Tony Verre. Contributor Casie Gillette recaps Verre’s tips from last week’s conference.
Google tests clickable phone numbers in organic search results
Mar 7, 2016 by Barry Schwartz
Google is now experimenting with click to call on the organic side. They’ve done this with ads and local before.
Be There. Introducing The Bing Network.
Mar 7, 2016 by Sponsored Content: Bing Ads
At Bing, we’re building a platform that gives people “knowledge for doing” in a more natural, predictive and personal way. It’s the intelligence that spans not just across Microsoft products but across platforms and across partners. Bing Network connects you to the moments that matter by being in the products people use every […]
Google Experimenting With Local Business Cards In Search Results
Mar 4, 2016 by Greg Sterling
Experimental feature allows local businesses to promote specific content, which can be shared directly from the “card carousel.”
Google’s Candidate Cards Being Tested For Businesses?
Mar 4, 2016 by Matt McGee
A local business has been spotted using the equivalent of Candidate Cards to add content directly into Google’s search results.