Brocade Partner Network (BPN)

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Shrikanth Natarajan, Director, Channels & Alliances, India and SAARC, Brocade

Brocade Partner Network (BPN) supports our partners by making a shared investment in developing knowledge-rich practices that address evolving technology trends and changing customer’s needs. It offers a complete set of enablement programs and resources that help our partners grow their businesses and improve their bottom line. Our focus to reward the Partner Sales team is also paying off rich dividends. We reward individuals who bring in an opportunity and drive the sales cycle, elaborated Shrikanth Natarajan, Director, Channels & Alliances, India and SAARC, Brocade.

Effectively selling today’s networking solution requires a partner that understands what it takes to succeed. That is why Brocade is committed to helping our partners grow their businesses, leveraging our innovative, highly-differentiated technologies. We work closely and collaboratively with our partners to develop their solutions expertise, sales skills, and profitability.

The partner’s role today has elevated from only connecting the vendors to the customers but also involves a consultative approach. Hence, it is very important that partners are well rewarded for all the efforts that they put. All in all, the IT industry has witnessed a surge in specialist partners who possess technical expertise and position the products effectively in the market...See More