Citrix brings updated partner programme and incentive portfolio

Citrix has updated its partner programme and incentive portfolio. Citrix is delineating its partner incentives to reward distinct sales activities. Specifically, Citrix is introducing a new suggested upfront discount for partner-identified and qualified opportunities, clarifying existing incentives to focus rewards on objective activities, and expanding its marketing development funds to fuel partner growth.

Kimberly Martin, Vice-President, Worldwide Partner Sales and Strategy, Citrix, said, “We are focussed on helping our partners bring our solutions to the mid-market and making Citrix the most profitable vendor on which our partners can build a business. We are committed to increasing the value of our partner programmes and resources. The changes we are announcing represent a second wave of improvements in 2016 and are designed to promote growth, drive profit and give our partners greater predictability, especially for those partners that invest in their relationship with us and look to target the mid-market.”Read more