LAVA plans to invest Rs.2,615 Crore, Dhoni becomes brand ambassador

Lava has associated with the national cricket team captain Mahendra Singh Dhoni (MS Dhoni), as its brand ambassador. The partnership comes at a time when Lava is at the cusp of its next level of growth with its increasing market share in the Indian mobile handset industry.

MS Dhoni said, “Lava embodies the values, the ideas and the direction that every Indian brand must take in the 21st century. In a highly competitive mobile handset market, Lava stems out as a brand that differentiates itself through a compelling story, a commitment to stay relevant and high quality products and services. I am very happy to associate with Lava and look forward to working with them closely.”

MS Dhoni will be the new face of Lava’s multi-channel marketing campaign as well as brand engagement activities. Through this association, Lava aims to strengthen its brand identity as the most trusted and reliable mobile handset brand in the Indian mobile handset industry. This association will further build upon the recent industry recognition Lava has received in respect to its product quality and after-sales service...Read more