Micromax aims for 100 million connected devices by end of 2017

Micromax has refreshed its corporate, brand and product strategy with the launch of “Micromax 3.0” and a vision to be the top player in the Indian smart devices category and to enter the top 5 clubs of global handset manufacturers.

Micromax also unveiled a new brand identity with the launch of its new logo and brand philosophy “Nuts: Guts: Glory”. The new philosophy is a rearticulation of Micromax’s DNA that underscores its pioneering status as company that has challenged accepted notions and brought market-leading innovations to connect millions of Indians. The new brand identity presents Micromax as a company that is bolder, modern, agile and armed with a winning attitude to take on the global smart devices market. The new logo is an evolution from the existing Micromax punch but a much more modernized version keeping in mind the global design language that appeals to the youth across the globe...Read more