SearchCap: Bing Ads updates, latest Windows 10 release & the Jelly relaunch

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Maximizing your mobile impact
Apr 29, 2016 by Amy Bishop
Search marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort and make the most of your mobile experience.
Callout and Review extensions now available in Bing Ads
Apr 29, 2016 by Ginny Marvin
Advertisers can add the extensions at the campaign and ad group levels.
The #1 reason why position #1 doesn’t matter
Apr 29, 2016 by Rachel Lindteigen
As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be.
Why SEOs should not ignore Bing Webmaster Tools
Apr 29, 2016 by Tony Edward
Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data.
Search in Pics: Kangaroos, Russo brothers & new napkins at Google
Apr 29, 2016 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release
Apr 28, 2016 by Danny Sullivan
Microsoft says blocking third-party browsers & search providers improves user experience and is in keeping with how competitors act with their own digital assistants.
With relaunch, Jelly makes another run at Q&A-style “social search”
Apr 28, 2016 by Greg Sterling
It uses AI and a routing algorithm to match questions to potential responders.