SearchCap: Google AdWords shopping ads, HERE & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Feed your search marketing obsession at SMX Advanced
Apr 6, 2016 by Search Engine Land
For 10 years, search marketers have purchased every ticket available for SMX Advanced. Don’t miss your only opportunity this year to attend! SMX Advanced is unique. Sessions are fast-paced, Q&A-packed and don’t slow down to cover the basics. We dive deep into the thorny challenges SEO and SEM pros like you overcome every day. You’ll […]
Google makes AdWords Products tab more useful for Shopping campaigns
Apr 6, 2016 by Ginny Marvin
In addition to new Products columns, inventory data comes to the Products group tab, and Reports Editor gets Shopping attributes.
Seeking investments from Microsoft & Amazon, HERE’s owners signal intent to compete aggressively with Google Maps
Apr 6, 2016 by Greg Sterling
Carmaker consortium seeks additional funds, resources to further develop and grow the mapping platform.
How to map keyword strategy to B2B buyer intent
Apr 6, 2016 by Derek Edmond
To ensure that you’re providing content that aligns with business objectives, columnist Derek Edmond recommends basing your keyword strategy on stages of the buyer journey.
Brand bidding & PPC optimization: enforcement options (Part 6 of 8)
Apr 6, 2016 by Lori Weiman
In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads.
First modern Olympic games 120th anniversary marked with 4 Google doodles
Apr 6, 2016 by Amy Gesenhues
Doodler Olivia Huhn created four separate doodles, representing the marathon, shot put, weight-lifting and gymnastic Olympic events.