SearchCap: Google gas, link profiles & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google displaying gas prices in the local 3-pack
  Apr 13, 2016 by Barry Schwartz

  Now you can get the prices for filling up your tank in the Google results when searching for gas.

• How checking your link profile can save your site
  Apr 13, 2016 by Pratik Dholakiya

  Inbound links are crucial to your SEO success, but Pratik Dholakiya reminds us that if we aren’t vigilant, toxic backlinks can lead to ranking penalties.

• How to adjust SEO strategy to Google’s new SERP ad layout
  Apr 13, 2016 by Dan Bagby

  Google’s recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners? Columnist Dan Bagby discusses the impact on SEO.

• A script to set recurring monthly budgets in AdWords
  Apr 13, 2016 by Frederick Vallaeys

  Columnist Frederick Vallaeys shares a modified version of Google’s flexible budgets script that allows you to automatically distribute your monthly budget in an intelligent way.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• 6 simple steps to connect with mobile customers
• Using conversion lift reporting: Best practices
• Google counters header bidding with exchange bidding for Dynamic Allocation
• Google Analytics’ new User Explorer report shows individual, anonymized website interactions
• Watch Facebook’s CTO take a selfie in virtual reality
• Google Analytics adds more AdWords reporting capabilities
• Facebook talks VR at Facebook F8 keynote
• BuzzFeed’s exploding watermelon video proves Facebook Live is no joke
• Google takes on clickjacking
• The future of digital advertising: Ads that look back
• WordPress 4.5 now available, adds responsive design previews, faster image loading
• MarTech Today: Facebook’s Messenger platform, Nielsen’s Marketing Cloud & Google Voice Access
• How I sent Mark Zuckerberg flowers using a Facebook Messenger bot
• Facebook exposes Page posts’ Reaction counts through new API
• Facebook Messenger positioned as replacement for mobile web, apps & SMS
• Social management system Hootsuite adds new APIs to open up its platform

Search News From Around The Web:

Local & Maps

• Now Google My Business Lets You Set Special Hours In Card View, Search Engine Roundtable
• What’s that image: Earthquake, train crash and floods, Google Earth Blog

Link Building

• Using Content Marketing For Links? You Might Be Doing it Wrong, Builtvisible

Searching

• Answer (part 2): When you want just the headlines…, SearchReSearch
• Search Challenge (4/13/16): How well do medical results stand the test of time?, SearchReSearch

SEO

• 3 Simple Steps to Blog Post SEO, semrush.com
• Google On Redirecting vs 404ing Products That No Longer Exist, Search Engine Roundtable
• Top 12 Moz Pro Enhancements in Q1 — Plus a Glimpse Into the Future, Moz
• Webmasters Begin Getting Deceptive Site / Social Engineering Detected Warnings, Search Engine Roundtable
• What SEO Professionals Can Learn From Parents: Conquering The Silly Challenges, semrush.com
• What Signals of a Quality Web Page: E-A-T (Expertise, Authoritativeness, Trustworthiness) and More, seosmarty.com

SEM / Paid Search

• New "callout" feature on Yandex Direct to increase CTR, russiansearchtips.com

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