SearchCap: Google local ranking, Bing ads analytics & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google documents Google My Business local ranking factors
Apr 1, 2016 by Barry Schwartz
Google’s document on ranking in the local search results has been expanded to include factors like links, articles and directories.
Still hanging onto Bing Ads Campaign Analytics? Time to switch to UET
Apr 1, 2016 by Ginny Marvin
Only UET will be supported for conversion tracking by the end of June.
Report: search drives 10X more traffic to shopping sites than social media
Apr 1, 2016 by Greg Sterling
Search is the single largest traffic driver to websites, according to SimilarWeb’s Global Search Marketing Report 2016. The findings are based on billions of site visits to a global sample of websites and reflect both mobile and desktop traffic. The report is focused on a variety of metrics surrounding paid search. It also shows the […]
How to enhance your Google Knowledge Graph result (case study)
Apr 1, 2016 by Tony Edward
So your company finally has a Knowledge Graph panel appearing on branded searches, but the information is incomplete or incorrect — what can you do? Tony Edward explains a few ways to edit this information and shows how one method worked for him.
The rise of personal assistants and the death of the search box
Apr 1, 2016 by Eric Enge
Columnist Eric Enge recaps the SMX West 2016 keynote by Googler Behshad Behzadi, who envisions a not-too-distant future in which voice search becomes more ubiquitous — and may even replace the search box.
Search in Pics: Google firing squad, butterfly & Twitter jamming at Google
Apr 1, 2016 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Butterfly: Source: Google+ Google’s firing squad: Source: Google+ Google Cate 5 logo: Source: Google+ Twitter […]