SearchCap: Google Maps controls, shopping ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Maps now with keyboard based navigation controls
Apr 28, 2016 by Barry Schwartz
Pan, zoom and find businesses on Google Maps without touching your mouse.
How to help your sales team close more paid search leads
Apr 28, 2016 by Jacob Baadsgaard
Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team’s ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads.
Google Shopping ads so hot right now: the meteoric rise of PLAs
Apr 28, 2016 by Andy Taylor
For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend.
Is your brand prepared for voice search? 3 steps to get the conversation started
Apr 28, 2016 by Purna Virji
As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing trend.
Hertha Marks Ayrton Google Doodle marks 162nd birthday of “The Electric Arc” author
Apr 28, 2016 by Amy Gesenhues
Google pays tribute to the first woman to present a scientific paper to London’s Royal Society.
Get your mobile apps in shape with these 7 engagement practices
Apr 28, 2016 by Digital Marketing Depot
Getting engagement right or realizing the potential of the mobile channel isn’t always simple or easy. What can you do to get your mobile apps in great engagement shape? Download this white paper from Insert to learn how to use engagement features to drive interaction with your app and impact your business results. Visit Digital […]