SearchCap: Google penalties, Google appeals & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Don’t trust Google to structure your local data
Apr 11, 2016 by Andrew Shotland
As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew Shotland points out that businesses may want to get smarter about marking up their pages.
Mississippi attorney general’s “conspiracy to censor the internet” back on as appeals court rules against Google
Apr 11, 2016 by Greg Sterling
Google had alleged the Motion Picture Association of America was using Mississippi attorney general’s action as a tool of its private interests in content takedowns.
The evolution of SEO
Apr 11, 2016 by Winston Burton
Columnist Winston Burton reflects on how search engine optimization (SEO) has changed over the years. Where might things go from here?
Google penalizes sites for unnatural outbound linking
Apr 11, 2016 by Barry Schwartz
Check your Google Search Console message center. Google sent out outbound link penalties over the weekend.
Understanding intent through voice search
Apr 11, 2016 by Sponsored Content: Bing Ads
Bing and Google are looking at the future of search, and both are seeing a future that involves search engines as the intelligence platform powering digital assistance with daily life — personalized help that enables people to get more done efficiently and spend real time focused on what they care about most. Today’s digital assistants, […]