AdWords Express now shows Google Analytics goal results

Small businesses using AdWords Express to advertise on Google, can now see goal tracking data in their Express dashboards.

Businesses can set up a new Google Analytics account, if needed, from AdWords Express. After setting up goal tracking in Google Analytics and linking it to the AdWords Express account, goal completion data as well as behavior metrics like new visits driven from the ad, time on site and page view averages will show in the Express dashboard.

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