Google launches rich cards for movies and recipe websites

Google has announced their next step to rich snippets, the way webmasters can markup their pages to richen up how Google displays their pages in their search results. They are calling it Rich cards.

Rich cards are very similar to rich snippets but use a card carousel feature with a higher resolution image to improve the searcher’s experience.

Here is a photo comparing the three:

Google said rich cards are currently only available for recipes and movies sites, and use structured markup around those recipes and movies formats. They are only being shown in mobile search results in English for google.com for now. Google hopes to expand it both to more types of sites and more users in the future.

Google has updated their developer site with more documentation and examples to help you learn this new format.

Plus they added a rich cards report in the Google Search Console. It has indexing rates and error reporting to help you implement them. Here is a photo:

Also, Google said a new “Rich results” filter in Search Analytics (currently in a closed beta) will help you track how your rich cards and rich snippets are doing in search: you’ll be able to drill down and see clicks and impressions for both.

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