SearchCap: Google iOS app, food and brand queries & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google App for iOS gets AMP content & sports highlights in Now cards
May 27, 2016 by Amy Gesenhues
Google says today’s improvements for its IOS app with save users a combined 6.5 million hours this year.
Google now displays image thumbnails next to search snippets for food-related queries
May 27, 2016 by Barry Schwartz
Now when you do food-related searches on Google, you may see image thumbnails right in the snippets.
What content strategists need to know about SEO
May 27, 2016 by Digital Marketing Depot
Today’s algorithms want great content. Unique, high-quality content is valuable to search engines in a way that is now translating into better search rankings, which is big news for content marketers. What exactly do content strategists need to know about SEO, and why? In “The Ultimate Guide to SEO for Content Marketers,” Contently teams up […]
Brand queries: the AdWords performance illusion
May 27, 2016 by Tim Mayer
If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you’re not alone. But columnist Tim Mayer contends you’re being shortsighted.
Share conversions and remarketing lists across paid search accounts
May 27, 2016 by Amy Bishop
Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplicative tags.
Search in Pics: Google Dance Tokyo, gBrau beer & a pink penguin engineer
May 27, 2016 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google pink penguin Android figurine: Source: Google+ Google Dance Tokyo: Source: Twitter Google Zurich rock-climbing wall […]