SearchCap: Google testing tool, DuckDuckGo features & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last week
  Jun 2, 2016 by Ginny Marvin

  What do advertisers need to start thinking about now, and what are the underdog announcements from Google Performance Summit?

• Google launches business-friendly tool that tests your website mobile-friendliness & page speed
  Jun 2, 2016 by Barry Schwartz

  Google’s new user-friendly tool should make it easier for small businesses to see how their sites rank in terms of being mobile-friendly and fast.

• Google shows its support for Gay Pride Month with rainbow-art for LGBT search terms
  Jun 2, 2016 by Amy Gesenhues

  Searches for terms like “gay pride month,” “gay rights” and “LGBT” will return results with a rainbow ribbon strung across the top of the page.

• DuckDuckGo adds date filters & sitelinks to search features
  Jun 2, 2016 by Barry Schwartz

  DuckDuckGo has added two new search filters to their privacy-oriented search engine.

• AdWords’ new extra headline: 7 ways to make the most of it
  Jun 2, 2016 by Matt Lawson

  Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.

• Decision trees for SEM segmentation
  Jun 2, 2016 by Aaron Levy

  There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.

• 9 easy-to-miss crawl reports in Screaming Frog and DeepCrawl that pack serious SEO punch
  Jun 2, 2016 by Glenn Gabe

  Troubleshooting SEO issues on a site or performing a technical SEO audit? If so, columnist Glenn Gabe recommends some powerful but little-known reports in two popular crawling tools.

• Lotte Reiniger Google Doodle honors groundbreaking animated filmmaker & her innovative style
  Jun 2, 2016 by Amy Gesenhues

  Making more than 40 animated films throughout her career, Reiniger directed the first full-length animated movie in 1926.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Pinterest’s “Pin it” button changes its name internationally
• Twitter’s throwing the doors to its pre-roll video ad biz wide open
• Twitter peeks at 360-degree video with Samsung campaign for NBA Finals
• Google has a new tool for small businesses to check how well their websites score
• How Google’s latest design choice impacts consumers’ ability to search and discover
• True performance baselines & ROI for SEO without attribution modeling
• 3 Google AdWords hacks to drive high-quality leads
• Using data science to improve your enterprise paid search marketing results
• 3 big brands on the cutting edge of mobile share secrets to their mobile-first success
• Know your digital marketing strengths, but more importantly, acknowledge your weaknesses
• What business leaders should know about digital transformation
• MarTech Today: Salesforce creates Commerce Cloud, “frictionless logins” & AMP roadmap
• Localytics pushes Places notifications as key to personalization, mobile engagement
• Facebook’s DeepText has “near-human” understanding of people’s posts

Search News From Around The Web:

Local & Maps

• Andrew Nikolic Categorized As Rubbish Dump On Google, Search Engine Roundtable

Searching

• Google’s New Search Layouts – What Do They Mean For You?, State of Digital
• It’s not just you, Amazon search is down, TechCrunch
• Search at I/O 16 Recap: Eight things you don’t want to miss, Official Google Webmaster Central Blog

SEO

• Google Doesn’t Care About Underscores Vs. Dashes In URLs, Search Engine Roundtable
• Google On What Faceted Navigation You Should Let Them Index, Search Engine Roundtable
• Optimizing for Accessibility + SEO: Formatting & Link Overlaps, Moz
• Why Beyonce is the Queen of SEO, Seer Interactive

SEM / Paid Search

• How Granularity Can Drive Your PPC Forward, PPC Hero
• What You Need to Know About Google Demographics for Search Ads, Including 20 Months of Data, RKG Blog

Search Marketing

• Analytics, Analysis and JS App Architecture, Builtvisible

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