Mixed Reality Advertisements Sound Hellish—But Magic Leap Has a Plan
Graeme Devine, Chief Creative Officer at Magic Leap, spoke at the Games for Change festival about how mixed reality will change the world for the better. While we might need to take our own magic leap to believe in his utopian future, he hinted at a solution to the impending problem most of us fear: a cluttered, endless nightmare of ads. Video: . The video above shows the nightmare many fear will be our future once mixed and augmented reality headsets proliferate in society. It's not difficult to imagine this as our possible future when advertising already clutters up so much of the internet... more
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