Google’s AMP Viewer: the Tinder UX for content?

Users swipe through content from multiple publishers in Google’s Top Stories AMP viewer.

By now most publishers should be aware of Google’s imminent plan to surface Accelerated Mobile Pages (AMPs) throughout mobile search results.

AMP links will no longer be limited to the Top Stories area of mobile results; instead, Google will link to the AMP version of a webpage any time a valid AMP is available. This “blue links” expansion will dramatically increase AMP traffic overall and enable discovery of a rapidly growing universe of non-news and long-tail AMP content.

[Read the full story on Marketing Land]

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