How Snapchat Quietly Became the First Social AR Platform

Most augmented/mixed reality hardware still exists in the development stage, whether that's one of the more robust headsets or a high-powered smartphone. Most everything else isn't widely used or monetized. Snapchat, however, snuck in under the radar and created the foundation for the first social network to focus on augmented reality. By now you're likely familiar with Snapchat's crazy filters that turn you into a dog or change your face in a variety of silly ways. With a long-press on your face, the app recognizes your general features and offers up a handful of ever-changing filters to... more

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