SearchCap: Google AdWords ad preview, Bing autocomplete, & illegal linking

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Bing improves autocomplete suggestions for academic papers & movie titles
Sep 9, 2016 by Amy Gesenhues
Bing says autocomplete suggestions for movies will analyze a user’s natural language and intent to deliver the most likely interpretations.
Tips for when and how to use Feed Rules in Google Merchant Center
Sep 9, 2016 by Ginny Marvin
With more functionality now available in Feed Rules, here is a look at how some marketers have been using them to improve Google Shopping campaign performance.
Digitizing traditional marketing methods to compete in local search
Sep 9, 2016 by Lydia Jorden
Columnist Lydia Jorden discusses techniques to digitize traditional marketing in a way that allows your brand to connect with its traditional audience while maintaining competitive local SERP positioning.
Google’s AMP Viewer: the Tinder UX for content?
Sep 9, 2016 by Barb Palser
Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers.
Google has updated the AdWords ad preview tool for expanded text ads
Sep 9, 2016 by Ginny Marvin
The view now includes sample ads and separate views for mobile and desktop.
The unexpected impact of Google automated ad extensions
Sep 9, 2016 by Michelle Cruz
What are automated extensions in AdWords, and how can they impact your PPC analytics and ad performance? Columnist Michelle Cruz explains.
Search in Pics: Google’s upcoming birthday, Bing 20% share balloons & fruit bar truck
Sep 9, 2016 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bing Ads balloons for 20% UK marketshare: Source: Twitter Google Brazil green pickup truck fruit bar: […]
European court says linking to illegal content is copyright infringement
Sep 8, 2016 by Greg Sterling
The facts of the present case were egregious but the law created by the court is bad for the internet.