SearchCap: Google extended text ads, Bing Ads structured snippets & Doodle 4 Google

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google bumps Expanded Text Ad deadline to January 31, 2017
Sep 13, 2016 by Ginny Marvin
Issues a set of dos and dont’s for testing expanding text ads.
Bing Ads launches Structured Snippets for text ads
Sep 14, 2016 by Ginny Marvin
The extension is rolling out globally.
2016 Doodle 4 Google contest asks students to look to the future
Sep 14, 2016 by Amy Gesenhues
Students in grades K through 12 have until December 2 to submit artwork based on the theme: “What I see for the future.”
Search takes to the cloud as users engage with new actions
Sep 14, 2016 by Christi Olson
Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers.
Common PPC mistakes and how to avoid them
Sep 14, 2016 by Laura Collins
Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them.
Using social metrics + SEO + questions to create content that drives inbound traffic
Sep 14, 2016 by Matthew Barby
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics.