Volvo Takes Showrooming to the Next Level with a HoloLens

While the early stages of any new technology always seems amazing because of the utilitarian, almost altruistic software concepts it inspires, mixed and augmented reality will still see its fair share of corporate apps. That might be a good thing, however, as Volvo's plan goes past general information and advertising to make a truly helpful tool for prospective car buyers. Video: . When you shop for a car online, you can only see flat information from one perspective. In a device like the Microsoft HoloLens, you can look at a life-size vehicle almost like it's actually there. With the... more

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