Content Marketing, Divi 3.0, and Ghost Writing with Nathan B Weller

Nathan Weller, Marketing Manager at Elegant Themes, joins the show today to talk about content marketing, ghost writing, and Divi 3. This is a small departure from our normal show, where we discuss WordPress headlines and demonstrate plugins from the authors themselves. Instead, I’m taking a page out of my own Matt Report WordPress business podcast book, and diving into the business of content creation. Nathan and I discuss the intricacies of deploying a content marketing strategy, the management of a team and the tools he uses to measure the success of such an endeavor.
Interview with Nathan B Weller of Elegant Themes
The audio
Content marketing, blogging, and becoming an expert
Starting a blog as a soloprenuer comes with it’s own set of particular challenges: how do you carve out the time to create content, how do you go about promoting each piece, and how do you prioritize it over the rest of the work you do?
Lots to think about and execute on, but if you’re managing a team of writers, all of these challenges become amplified even more. The biggest lesson I learned chatting with Nathan is the importance of setting expectations with your team and managing the expectations
Source: https://managewp.org/articles/13573/content-marketing-divi-3-0-and-ghost-writing-with-nathan-b-weller

source https://williechiu40.wordpress.com/2016/10/10/content-marketing-divi-3-0-and-ghost-writing-with-nathan-b-weller/