How to Announce Pricing Changes (Without Ruining Everything)

Especially in the world of startups, the need to change business models is common. How you announce those pricing changes can help or kill your business. Five Tips on Announcing Pricing Changes
It’s no shock to you, if you’ve read some of my posts, that I think the need to tell the right story when announcing pricing changes is critical. After all, I write about pricing, business, and storytelling. So this is one of those places where everything comes together at once. And even though we know pricing is critical and how we announce those changes is important, most of us let fear and stress lead us into telling the wrong story the wrong way.
So here are five tips to help you when you’re preparing to make your next business model or pricing change.
1. Don’t bury the lead
Because of our own fear and insecurity, one of the most common mistakes we make is to announce a pricing change along with 5 or 6 other items. It’s like the old advice when giving a performance review – “sandwich any negative correction between two compliments.” It didn’t work there and it won’t work here.
A business model change or a pricing announcement needs
Source: https://managewp.org/articles/13534/how-to-announce-pricing-changes-without-ruining-everything

source https://williechiu40.wordpress.com/2016/10/04/how-to-announce-pricing-changes-without-ruining-everything/