How to Speed Up Page Load Time by 80.6% (Case Study)

It’s no secret that Google has been using site speed in web search rankings since April 2010. After all, nobody likes a slow website right? Pages that take too long to load offer a poor user experience for visitors. Think about it. If you try and open a page that is slow to load, you’re more likely to bounce and find another page instead.
Despite that fact, one of the most common issues I still find when performing SEO audits for clients is poor speed optimisation.
That’s why in this post I’m going to show you the exact method I used to speed up page load time by 80.6%.
Why are page load time issues so common?
After alI, the evidence is there: pages that load faster tend to rank higher in the search results. So why are these issues so common?
I believe the number one reason why many website owners still have problems with page speed is that it *seems* hard to fix.
I also understand why they feel that way.
It’s actually really easy to measure the load time for a page on your site. There are plenty of excellent tools out there that can do that, including GTmetrix, Pingdom and Google even has their own tool called PageSpeed. You simply paste the URL of the
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