Listen to your customers: how our WordPress theme for recipes become a favorite for Instagram influencers

We’ve been making WordPress themes at WPZOOM since 2008, including one of the most popular video themes (our founder Pavel wrote about its journey). We now maintain a library of 35+ themes. We’ve released over 100 themes over the years, but design tastes change and not every theme is popular, so a bunch have been retired.
In an increasingly commoditised and competitive market for WordPress themes it’s important to keep innovating and offering something nobody else has. Hence, we looked at new types of themes.
Pitching a theme at lifestyle bloggers
Our themes have typically fallen neatly into a couple of categories: magazine, portfolio, education, business and video. It was a slight change of direction, then, to release Monte at the end of last year. Monte was a magazine theme, but pitched squarely at fashion and lifestyle bloggers.
Monte proved very popular. Features like a responsive minimalist design, Instagram integration and newsletter subscription options provided everything lifestyle bloggers wanted. In a niche where image is everything, Monte offered a way to make your site and your content look really good; the attraction was obvious.
Or, so we thought.
What
Source: https://managewp.org/articles/13577/listen-to-your-customers-how-our-wordpress-theme-for-recipes-become-a-favorite-for-instagram-influencers

source https://williechiu40.wordpress.com/2016/10/10/listen-to-your-customers-how-our-wordpress-theme-for-recipes-become-a-favorite-for-instagram-influencers/