SearchCap: Bing Ads expanded text ads, Merkle report & VR

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3
  Oct 26, 2016 by Ginny Marvin

  Still, mobile spend increased significantly year over year, and Google product listing ads continue to drive growth.

• Pull live inventory data from your product database and place it in your search ad copy
  Oct 26, 2016 by Jason Puckett

  Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score.

• Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO
  Oct 26, 2016 by Brian Ussery

  Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search.

• Bing Ads releases Expanded Text Ads globally
  Oct 25, 2016 by Ginny Marvin

  Advertisers can create new Expanded Text Ads in Bing Ads or import them from Google AdWords.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Actionable AI: Data science meets social science
• Penguin 4.0: Necessary and positive improvement
• Q3 Reports: Facebook continues to see significant ad spend growth
• Long-term SEO: Proving the value now
• Beyond heuristics: Algorithmic multi-channel attribution
• BlueVenn opens for marketing automation business in the U.S.
• MarTech Landscape: What are Progressive Web Apps?
• Making sense of the latest trends in digital retail
• Why building relevant ads in a cookie-free world comes down to context
• Apple revenues of $47B in line but down, iPhone sales down year over year
• What is deferred deep linking and how will it change mobile marketing?

Search News From Around The Web:

Industry

• Apple (AAPL) probably won’t compete with the Google Home and Amazon Echo, Quartz

Local & Maps

• Google Maps gets food delivery, plus code integration in update, appleinsider.com
• Avalanches in Tibet, Google Earth Blog

Searching

• Hackers & Phishers Using Google’s AMP URLs to Disguise Malicious Links, thesempost.com

SEO

• Google’s Manual Actions Not Showing Up In Google Search Console, thesempost.com
• 7 Easy Steps to Perfectly Optimise Your Images, Receptional.com
• Early Google Search Ranking Update Chatter, Search Engine Roundtable
• Google Fixes Manual Actions Bug, Search Engine Roundtable
• Google Search Console Href Lang Reporting Bug?, Search Engine Roundtable
• How to get Google to crawl your site faster, Yoast
• Real Web Devs Do SEO From Day One, Portent
• SEO Title Tag Optimization at Etsy: Experiment Design and Causal Inference, Code as Craft
• Sitemaps for SEO, How to Get Full Indexing Potential! John Lincoln, Ignite Visibility, YouTube

Search Marketing

• Yandex Top Search Query Topics, Russian Search Marketing

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