SearchCap: Conductor’s Insight Stream, long-term SEO & Criteo’s Predictive Search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Conductor adds Insight Stream to its Searchlight platform
Oct 25, 2016 by Barry Levine
The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff.
New MarTech Intelligence Report: Digital Analytics Platforms
Oct 25, 2016 by Digital Marketing Depot
With the explosive growth of social media, video and mobile, the importance of understanding the contributions and relationships of these channels to website traffic and conversions has increased significantly. This 41-page MarTech Intelligence Report examines the current trends and issues in enterprise digital analytics, including omnichannel marketing, tag management and mobile measurement and optimization.
Long-term SEO: Proving the value now
Oct 25, 2016 by Casie Gillette
How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice.
Penguin 4.0: Necessary and positive improvement
Oct 25, 2016 by Andrew Dennis
Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs.
Criteo launches Predictive Search to automate Google Shopping campaign optimizations
Oct 25, 2016 by Ginny Marvin
The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching.