Refreshing The Verge: how does this thing make money, anyway?

The Verge turns five on November 1st, and we’re in the process of refreshing our entire brand for the next five years. In Refreshing The Verge, we’ll be looking at how that refresh process works, and what it’s like to adapt a brand like The Verge to a world where media platforms have become dominant. In the five years since we launched The Verge, a lot of things have changed about our brand and the media industry it operates in: our mission has expanded to cover science, culture, and transportation, our ambitions in video have gone from a sideline to the most important driver of growth, and we’ve moved from a single all-powerful desktop web experience to a distributed model that finds our audiences on a wide variety of mobile platforms. Things are getting pretty complicated around here.
If you’ve been reading or watching The Verge for these past five years, you’ve probably noticed some of these changes in what we make and how we publish it. But what most people don’t see is that the revenue side of Vox Media has also gotten vastly more sophisticated in the past five years, with just as much reliance on technology, data, and distribution intelligence
Source: https://managewp.org/articles/13738/refreshing-the-verge-how-does-this-thing-make-money-anyway

source https://williechiu40.wordpress.com/2016/11/01/refreshing-the-verge-how-does-this-thing-make-money-anyway/