SearchCap: Google communication, search ad growth & SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Search ads in 1H generated $16.3 billion or 50 percent of total digital revenue
  Nov 1, 2016 by Greg Sterling

  Mobile was the driver of overall growth, with mobile search ad revenue approaching desktop levels.

• Meet a Landy Award winner: Edelman takes home Best Overall Search Marketing Initiative award
  Nov 1, 2016 by Amy Gesenhues

  To reverse a double-digit decline in online revenue, Edelman was charged with overhauling a client’s entire search presence.

• Google creates its own antitrust woes with poor communication over search listings
  Nov 1, 2016 by Danny Sullivan

  Have an issue with your listings in Google? Getting an official answer might be tough. And when that happens to a Google competitor, as it did with ProtonMail, it could come back to harm Google’s defense from antitrust charges.

• SMX West is back in 2017 – registration is now open!
  Nov 1, 2016 by Search Engine Land

  Search Engine Land’s SMX West is returning to Silicon Valley in 2017! SMX West is the ultimate search marketing conference experience for hard-core SEOs and SEMs: actionable tactics, speakers from renowned brands and digital agencies, networking, and top notch amenities. SMX West will be held at the San Jose McEnery Convention Center, March 21-23, 2017. […]

• 8 ways SEO has changed in the past 10 years
  Nov 1, 2016 by Jayson DeMers

  How has the search landscape changed over the last decade? Columnist Jayson DeMers explores the biggest shake-ups over the last 10 years and their impact on search engine optimization (SEO).

• Hot off the presses: Make heat maps for device performance
  Nov 1, 2016 by Daniel Gilbert

  See how your account performs every hour with another handy AdWords script from columnist Daniel Gilbert of Brainlabs.

• SMX East 2016: Satisfying The Need For Speed
  Nov 1, 2016 by Eric Enge

  Columnist Eric Enge recaps a session at SMX East on the impact of page speed on SEO, presented by former Google Search Quality team member Fili Wiese.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• At Amazon.com, Black Friday began today
• Why all search ads seem the same (and what you can do about it)
• When going HTTPS, don’t forget about local citations!
• So you have the data. Now what?
• IAB: Mobile made up nearly half of $32.7 billion record internet revenues in first half of 2016
• Opinion: Google is biased toward reputation-damaging content
• Twitter will automate brands’ customer service DMs with welcome messages, quick replies
• Pinterest pulls ads from Instapaper’s site, makes premium service free
• Is the FCC ruling on consumer data a sign of the coming Stone Age — or the Modern Age?
• Survey: Amazon tops SMB Trust Index, Yelp ranks at the bottom
• Instagram tests shopping outside of ads with 20 retailers in the US
• The hierarchy of subscriber needs: Key success & failure metrics
• Report: Apple Search Ads are driving installs with high retention rates

Search News From Around The Web:

Industry

• Bing Sends Out Survey About Google Search Console, Search Engine Roundtable

Local & Maps

• Apple extends Maps transit directions to several Ohio cities, appleinsider.com
• Bing Testing New Mobile Style Local Pack on Desktop, thesempost.com
• Google Local Pack Showing Three Red Pins & One Blue Pin, Search Engine Roundtable
• Google Maps Issue Didn’t Show Store Hours For Import Export Companies, Search Engine Roundtable
• Ok Google, cast your spell, blog.google
• Why the Newest Google Local Guide Give Away Sucks, Mike Blumenthal

Searching

• Google Maps Testing See Web Results Link In Local Results, Search Engine Roundtable
• Google Pulling Featured Snippets From Second Page of Search Results, thesempost.com

SEO

• Game of Featured Snippets: How to Rank in Position 0, Moz
• Google Recommends You Verify Within Search Console Two Or More Ways, Search Engine Roundtable
• How to write a high-quality and SEO-friendly blog post, Yoast
• What are crawlability and indexability of a website?, semrush.com
• When will my SEO be done?, State of Digital

SEM / Paid Search

• Evaluate PPC Ad Copy Based on the Metrics That Matter, Metric Theory

Search Marketing

• 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search, KoMarketing

The post SearchCap: Google communication, search ad growth & SEO appeared first on Search Engine Land.