SearchCap: Vote says Google, link truths and more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• 9 hard truths about links
  Nov 8, 2016 by Julie Joyce

  Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline.

• Where do I vote? Election Day Google doodle offers final reminder to vote
  Nov 8, 2016 by Amy Gesenhues

  Like Sunday’s and yesterday’s doodles, the animated image leads to a “where do I vote” query and surfaces an interactive tool to find polling locations.

• Compare 13 marketing automation platform providers
  Nov 8, 2016 by Digital Marketing Depot

  Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or be premium priced — that offer advanced functionality. B2B Marketing Automation Platforms: A Marketer’s Guide examines […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Snapchat copies two of Instagram’s features, adds World Lenses
• Gartner Digital Marketing and Advertising Hype Cycle 2016
• Why is free money that can be used on local search marketing being left on the table?
• How social ads’ location targeting can side-step electioneering laws
• Ads in Facebook Messenger are officially here
• Holiday optimization tips for remaining competitive in the SERP
• Google introduces Android Auto ‘phone-screen experience’ to expand market
• 10 ways to “science the s**t” out of marketing
• IBM buys Fluid’s Expert Personal Shopper for Watson
• The FTC isn’t going to save influencer marketing from itself, but the industry could
• The insider’s guide to choosing a programmatic buying platform
• Report: Nearly 90 percent of airports deploying proximity sensors, beacons

Search News From Around The Web:

Industry

• Baidu Vice President Resigns After Company Claims Conflicts of Interest, Wall Street Journal
• SEO Agency SEO Hocasi Confirms Google Penalty, thesempost.com

Local & Maps

• Google Flights lands in Indonesia, blog.google
• Google My Business Editor Improved For Multiple Locations Editing, Search Engine Roundtable
• Past US Presidents with Google Earth, Google Earth Blog

Searching

• App Discovery With Google Play, Part 1: Understanding Topics, Google Research Blog

SEO

• Google Doesn’t Promote Or Demote Based On Top Level Domain, Search Engine Roundtable
• Growing your SEO Knowledge, State of Digital
• How To Carry Out A Detailed Competitive Analysis (With Only 2 Tools), ahrefs.com
• Unknown Google Search Index Status Report Update, Search Engine Roundtable
• WordPress SEO Checklist – 45 Tips for 2017, Kinsta
• Yoast SEO 3.8, Yoast

SEM / Paid Search

• Determining The Weight AdWords Puts On Quality Score Factors, PPC Hero
• Is Your PPC Ready for the Holidays? Make Sure with Our Holiday Prep Checklist, Metric Theory

Search Marketing

• 5 Tips to Create Content Your Audience Will Love, Moz

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