Using the Yoast Plugin to Write Title Tags That Increase CTR

Did you know you could be losing tons of potential traffic by doing a poor job setting your title & description tags? Using the right keywords may be important, but the real key to a good title & description is focusing on what the user wants. These tags are your first impression to the world and need to convince them that your content is the best. This guide will help improve your title tag SEO and increase your traffic. Why Title Tags & Descriptions are Important
A title tag is what shows up as the large blue linked title when you do a Google search. This is the first thing that people will scan when deciding which link to click on. These are split-second decisions that people are making, so it’s absolutely critical to have a great title.
It’s been confirmed in the SEO world that click through rate does play some role in Google rankings. It makes sense that Google would drop a site from it’s top rankings if nobody clicked on it. They have tons of data to determine what click through rate to expect for each position in a search results list. If you can improve on your title tag SEO to outperform that number (or at least the competition) it makes sense
Source: https://managewp.org/articles/13805/using-the-yoast-plugin-to-write-title-tags-that-increase-ctr

source https://williechiu40.wordpress.com/2016/11/09/using-the-yoast-plugin-to-write-title-tags-that-increase-ctr/