Warm Up an Email List – Top Tips to Keep People Interested in Your List
Growing a list with a tool such as WP Email Capture is one job, however it can be tricky to keep them interested following the initial sign up, especially if at a later date you wish to promote yourself to them. The best email lists are those that are kept “warm” – these lists aren’t sold to out of the blue, but instead offers are built up to. This is something I’ve been trying to do on WP Email Capture recently, with the new release of WP Email Capture 3.0, however it’s been a learning process, and this post will cover what I’ve learned recently with my list.
Should You Auto Generate Newsletter from your RSS Feed?
The first stop for most users will be an auto-generated newsletter usually pulled from your RSS feed. Whilst this will allow you to explore the feasibility of creating a newsletter on an ongoing basis, you probably shouldn’t run it for the long term to maximise the power of an email marketing list, as people do get blind to RSS feed email newsletters.
What I could suggest is maybe offering some sort of segmentation to your RSS Feed newsletter, maybe if they’re consistently opened by a segment of your audience, you should
Source: https://managewp.org/articles/13812/warm-up-an-email-list-top-tips-to-keep-people-interested-in-your-list
source https://williechiu40.wordpress.com/2016/11/10/warm-up-an-email-list-top-tips-to-keep-people-interested-in-your-list/