Pantheon’s $100K WordCamp US Sponsorship Revoked the Night Before the Event

Nearly 2,000 people descended on Philadelphia, PA to attend WordCamp US last week. On the night before WordCamp US took place, Pantheon’s sponsorship was revoked and advertising materials, including the company’s booth, were hidden in a storage room inside the venue. The move generated a lot of controversy on social media and at the event. It cost Pantheon $100K to sponsor WordCamp US, but the company received a refund. Our booth disappeared but the team’s still here! Look for us in yellow! #WCUS pic.twitter.com/lnF5aI36oy
— Pantheon (@getpantheon) December 2, 2016
Prior to WordCamp US Matt Stodolnic, Pantheon’s Vice President of Marketing, contacted the Sheraton Downtown Philadelphia and inquired about advertising opportunities. The Sheraton hosts a number of meetings and has a couple of different advertising packages available. Stodolnic purchased advertising space on the hotel’s elevators. The advertising material was simple and didn’t make unprovable claims, such as the world’s best or fastest host. This is in line with the sponsorship rules.
Pantheon’s Elevator Advertising
On December 1st late at night, Stodolnic received an email
Source: https://managewp.org/articles/13972/pantheon-s-100k-wordcamp-us-sponsorship-revoked-the-night-before-the-event

source https://williechiu40.wordpress.com/2016/12/07/pantheons-100k-wordcamp-us-sponsorship-revoked-the-night-before-the-event/