SearchCap: SEO budget & startup Google AdWords

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• How your startup should be using Google AdWords
  Dec 22, 2016 by Brett Middleton

  If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the right path.

• How to budget for SEO
  Dec 21, 2016 by Digital Marketing Depot

  The importance of SEO is undeniable. So how much does a business have to pay to achieve results? This white paper from Rowe Digital goes deep into the three key components of a good SEO program that impact the pricing for a small, medium or large SEO program: the analysis the setup ongoing maintenance and […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Uncovering the white spaces of opportunity for local search
• 6 questions to help you evaluate an attribution modeling vendor
• Variations on a marketing stalwart: Our top email marketing columns for 2016
• Should advertisers pressure Facebook to be audited?
• Top 10 video creators in November: UNILAD, The LADBible, Viral Thread & Tasty keep top 4 spots
• Improve search rankings and increase productivity with local marketing automation software

Search News From Around The Web:

Industry

• Google Asks SEOs To Describe Themselves In One Word, Search Engine Roundtable

Local & Maps

• Google teams up with the Indian government to develop toilet locator app, cnbc.com

Link Building

• Online trends for link building in 2016, Branded3

Searching

• Bing Adds Hotel Amenities to Hotel Knowledge Panels, thesempost.com

SEO

• 2016 Important SEO Patents from Google, SEO By The Sea
• Breaking News Featured Snippets – Google’s Snippet Algorithm Is Getting Faster, More Dynamic, and Personalized, gsqi.com
• Google Expands Featured Snippets To More Queries, Search Engine Roundtable
• Shopify SEO Best Practices, Portent
• The Ultimate and Insanely Practical Bike Shop SEO Guide, learnerdesign.com

SEM / Paid Search

• 60% Better CTR With Google DSK Campaigns & Other Real World Results, PPC Hero
• Futuristic PPC Automation: How to Get Better Results in Less Time, semrush.com

Search Marketing

• Google’s Webmaster Hangout On AMPs & PWAs, Search Engine Roundtable

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