The Value of Sponsoring a WordCamp from a Business’ Perspective
Tony Perez, CEO of Sucuri This is a guest post written by Tony Perez, co-founder and CEO of Sucuri. Sucuri is a website security platform that helps clean and protect websites. I would consider us a small mid-sized company. Our annual sponsorship budget is in the range of $300 – $400k per calendar year (CY).
One of the industry events we’ve been actively participating in since our inception has been WordCamps. Unlike 2015, in 2016 I decided to be more pragmatic in the way we invest in WordCamps. This new approach stemmed from two basic questions – What is the ROI of sponsoring a WordCamp and should a business sponsor a WordCamp?
One qualifier I want to add before getting started is that tracking success at events is very difficult. Even with the number of tools and approaches in the market, many organizations struggle getting their hands around the actual ROI of any event sponsorship. This means that many of the points in this post are not unique to the WordPress ecosystem, but the uniqueness and openness of the community makes it worth discussing.
It’s been many years since I helped co-organize a WordCamp (San Diego back in 2011), and there is no denying that
Source: https://managewp.org/articles/13986/the-value-of-sponsoring-a-wordcamp-from-a-business-perspective
source https://williechiu40.wordpress.com/2016/12/08/the-value-of-sponsoring-a-wordcamp-from-a-business-perspective/