Are Digital Business Cards Really Beneficial For Businesses?
Business cards are a vital tool used in the business world. Whether you are an owner of a large business group that has hundreds of employees working for you to a one-person company, you need business cards for introducing yourself to your client for the first time. Carrying a business card not only helps you in making your introduction an easier task but also helps in promoting the business you’re a part of to a person in a brief way.
Impacts of using Business Cards
Business cards help potential clients remember you and the business that you’re a part of. A great business cards subtly encourages him/her to call/email you. A poorly made one does the opposite—it’ll make your prospect forget you or, if it’s that bad, remember you in a poor light.
How to explore your business with business cards?
If you have a well-made business card it will take you to the next step, as now you can promote your produce/service.
Especially if your business card is attractive and easy to read then definitely he/she will have kept it.
Thus, it is necessary that the business card that you use for your business has the attractiveness of impressing others at first sight.
Digital business card trends
Like everything else, today’s business cards have gone digital. The days of using a printer for your business cards is in the past, old folklore. Little by little, businesses are shifting towards using digital business cards.
Difference between digital business card printing and offset business card printing
Digital business card printing involves the use of digital images and text that are directly developed with the help of software. The images and text are printed through laser jet printers. The process of printing these cards is quite easier and consumes less time as compared to offset printing. Whereas, when business cards are printed by offset methods, the businesses do not have many options such as color scheme.
Besides that, even if the offset printer does use specific color for their cards, the cost of printing not only increases but also the additional time and labor to print does as well. And, even after so much hard work, the card may not have the same shine or appeal as digital cards do today.
Benefits of digital card printing:
- Flexible: The software used for developing these cards offers the printers flexibility in changing the layout of the card according to the requirements of the business. Moreover, the software keeps the data and layout of the card saved for future reference.
- Qualitative Printing: As the digital cards are printed from digital image with help the software, the content and images are sharper than compared to print by offset printing. Along with this, as the ink used for developing these cards is sharper it doesn’t fade despite atmospheric changes.
- Durable: As these cards are coated with UV coating, they do not spoil or damage easily
- Low labor cost: The cost of printing digital business cards is less compared to offset printing.
What does this mean?
This means that digital printing for business cards may be the option. That said, still do your research. Some people enjoy a more vintage look for their business cards, which may be easier to get with an offset printer than a digital one. Then again, it really depends on the business you have and if that look truly fits with your layout.
Remember, choose the business card that is best for you and the company you work for. If you’re going for a sharper look, digital. Vintage, offset printing.
What business card do you choose?
Featured photo credit: US News via money.usnews.com
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