SearchCap: Google App for Android updates, call extensions in mobile ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Keep your customers from cheating on you
Jan 10, 2017 by Digital Marketing Depot
The more you know about your customers, the less chance they’ll go to a competitor. This white paper from Vision Critical will provide the road-map.
Google App for Android gets a refresh with new shortcuts to frequently used features
Jan 10, 2017 by Amy Gesenhues
Shortcuts to widgets for Weather, Nearby Restaurants, My Events and more appear at top of Google Now home screen.
Want to become a high-impact digital marketer?
Jan 10, 2017 by Search Engine Land
SMX West pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, March 20, and are conveniently located at the San Jose Convention Center.
Why SEO & lousy content don’t mix
Jan 10, 2017 by Ryan Shelley
Content is an important part of search rankings, but columnist Ryan Shelley reminds us that quality trumps quantity.
The flexibility requirement for SEO agencies
Jan 10, 2017 by Casie Gillette
SEO requires a broad skill set, but in an industry where things are constantly shifting, columnist Casie Gillette argues that perhaps the most important skill is the ability to adapt to change.
Google is launching automated call extensions in mobile ads on February 6
Jan 9, 2017 by Ginny Marvin
Call extensions will automatically pull phone numbers featured on landing pages.