How to Ensure MailChimp Emails Actually Reach Your Users – WordPress Development Agency
If your emails are not reaching the inbox of your subscribers then there is nothing that can help you. The most crucial thing to ensure about your MailChimp newsletter and emails is its successful delivery. In order to do that all you got to do is authenticating your emails. In simpler words, you have to prove to the servers and subscribers that it is really you who is sending out the emails. Why is authenticating necessary? Email as you know is a playground of spammers who use someone else’s email addresses to push out their own emails. MailChimp has its own authentication methods that you can use to achieve this purpose. It provides a trackable identifier that tells that you are a genuine sender. More and more people are doing this and authentication by email marketers has increased to 67% in the current year.
Here is everything you need to know in this matter:
Things You Will Need For the Authentication
You will need the following for carrying out this incredibly important process:
• Access of domain registrar
• Information regarding DNS to add records like TXT and CNAME to the domain
• A custom domain
• At least a day as that is what this process might
Source: https://managewp.org/articles/14373/how-to-ensure-mailchimp-emails-actually-reach-your-users-wordpress-development-agency
source https://williechiu40.wordpress.com/2017/02/10/how-to-ensure-mailchimp-emails-actually-reach-your-users-wordpress-development-agency/