We made a WordPress page builder, scrapped it, and here’s what we learned

Two and a half years is a long time in WordPress. We’ve seen nine major releases, huge new trends emerging, and big technological changes that will power the next decade of WordPress growth. It’s also been two and a half years since we launched ZOOM Builder, our WordPress page builder.
ZOOM Builder was an innovative take on page builders, offering a product which could be used with any theme, pre-built templates and support for widgets. All of these were new at the time. To prove the flexibility, the demo for the plugin ran using the default WordPress theme.
We were offering business templates, landing pages, magazine layouts, agency portfolios, app layouts… and a bunch more, and it was really easy to use.
Here’s what one review written just after release said:
I really enjoyed using ZOOM Builder and would highly recommend it to anyone…Before using it I was a little bit dubious about its claims to be compatible with all WordPress themes but it looks like this is the case…The range of modules or elements that can be added to your layouts was impressive, but the fact that you can use any widgets that are active on your site means the possibilities
Source: https://managewp.org/articles/14318/we-made-a-wordpress-page-builder-scrapped-it-and-here-s-what-we-learned
source https://williechiu40.wordpress.com/2017/02/02/we-made-a-wordpress-page-builder-scrapped-it-and-heres-what-we-learned/