Getting The Most Out of a Freemium WordPress Business Model

Two years ago, I started a WordPress plugin company. I thought if we made cool stuff people would like it, and therefore buy them and we’d have a bunch of money. I was a bit naive, to say the least. This was my first time selling anything online besides my development services. However, our first month only brought in about $350, which was not exactly what I was expecting. It shouldn’t have shocked me because I wasn’t focusing on what problem my plugin could solve for people. I also didn’t know that Caldera Forms, not our Pods add-on would become our flagship product.
This was a problem because Caldera Forms was not the centerpiece of a freemium business. It was a really cool plugin with a ton of potential. Now it’s a really cool plugin that a lot of people love, but most of those people don’t need the paid add-ons for payments or list building.
It’s a great plugin for contact forms, and it’s awesome people use it for free. But putting a free plugin out there “for the good of the community” and hoping to cash in on it later isn’t a plan that is likely to lead to a sustainable business. Without cash-flow to support a plugin,
Source: https://managewp.org/articles/14548/getting-the-most-out-of-a-freemium-wordpress-business-model

source https://williechiu40.wordpress.com/2017/03/09/getting-the-most-out-of-a-freemium-wordpress-business-model/