Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017

The flood of mobile calls to U.S. businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to research, browse, and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path.

MarTech Today’s “Enterprise Call Analytics Platforms: A Marketer’s Guide” examines the current market for enterprise call analytics platforms and the considerations involved in implementing this technology. If you are considering licensing an enterprise call analytics platform, this report will help you decide whether or not you need to. This 41-page report provides:

• call analytics market overview with the latest industry statistics.
• in-depth analysis of call analytics features and capabilities.
• recommended steps for making an informed purchase decision.
• profiles of 12 leading vendors.

Visit Digital Marketing Depot to get your copy.

The post Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017 appeared first on Search Engine Land.