Perfect Your Branding Strategy With Caldera Forms Pro
I, like many people in the WordPress community get very upset when we see WordPress spelled with a lowercase p. On one hand, it’s a silly thing that we’re so defensive about a seemingly small thing. On the other hand, I’m proud to be a member of this community — to have contributed to WordPress core, been a part of WordCamps and the larger community, so yah, I want everyone to spell this community’s name right. Since I was a kid, I’ve had a nerdish obsession with certain science-fiction and with certain types of music. I spent a lot of time in my twenties going way too deep into the Star Wars Expanded Universe in my twenties. These days I’m more focused on the Caldera Forms and Caldera Labs brand and recently the nuances of cross-platform HTML emails.
Don’t worry, I still watched Force Awakens 5 times. But I’ve spent a lot more time obsessing over how to present Caldera Forms and the Caldera Labs — notice we don’t say CalderaWP anymore — brand to the world.
We’ve refined it a lot over the last two years. A huge part of that process of refinement has been how we do business via email. Everything that has to
Source: https://managewp.org/articles/15432/perfect-your-branding-strategy-with-caldera-forms-pro
source https://williechiu40.wordpress.com/2017/06/29/perfect-your-branding-strategy-with-caldera-forms-pro/