The Complete Guide to Cornerstone Content for Your Blog in 2017

Cornerstone content is not a new concept. In fact, Brian Clark, founder of Copyblogger, wrote a guide on how to create cornerstone content back in January of 2007. It’s a key SEO strategy that’s becoming more and more prevalent as Google inches closer and closer to preferring real, well-written content over keyword-stuffed and generically-written blog posts. It also gives a way for new and under-performing websites to gain an edge over their competition. Cornerstone content is a concept new and existing websites need to get behind. We’re going to go over what exactly this type of content is, how it differs from regular content, why it’s important and how to implement it into your content marketing strategy. Let’s get started.
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What is Cornerstone Content?
Cornerstone content, or cornerstone articles, can be described as being among the most important pages of your website, right up there with your home, About and Contact pages. They’re the top three to five articles that define the main focus of your
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