The State Of Advanced Website Builders – Smashing Magazine

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Advanced website builders — the tools provided by Squarespace, Wix, Weebly, The Grid and more — produce websites that look and feel like they were designed and coded by humans. They’re also software as a service, which is a different business model than traditional, custom-developed websites. So, should companies use them? At some point, will they replace custom development?
In short, yes.
Self-serve website-builder platforms are quietly becoming very powerful. A lot of us write them off without much thought, but it’s time for agencies and custom development shops to pay attention. It won’t be hard to stay ahead of the builders… once we acknowledge they’re coming for us.
In 2004, the year my web design agency incorporated, a professional website experience cost six figures and took half a year or more to launch. Today, a business can buy a website on Squarespace for $12 per
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