SearchCap: Yelp hits Google again, link building & SMX East preview

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Report: Google to appeal $2.7 billion EU fine
Sep 11, 2017 by Greg Sterling
Google still required to make changes to search results during appeal process.
Google shuts down Fetch As Google for mobile apps
Sep 11, 2017 by Barry Schwartz
Google begins removing app indexing features from within Google Search Console.
Announcing the shortlist of 2017 Search Engine Land Awards nominees
Sep 11, 2017 by Search Engine Land
For the third consecutive year, the selection process in the Search Engine Land Awards became even more difficult, as the field of competition grew to nearly 300 worthy submissions from leading digital agencies, in-house marketing teams and individuals around the world. Michelle Robbins, the newly appointed SVP of content and editor-in-chief of Search Engine Land, […]
Maximizing the potential and value of your SEO team
Sep 11, 2017 by Bobby Lyons
Wondering how best to invest in your SEO talent? Columnist Bobby Lyons shares his management philosophy based on his experience as an in-house SEO director at a major brand.
August 22, 2017: The day the ‘Hawk’ Google local algorithm update swooped in
Sep 8, 2017 by Joy Hawkins
Have you noticed a recent shift in Google’s local search results? Columnist Joy Hawkins shares everything you need to know about the ‘Hawk’ update, which seems to have killed some of the changes we saw with Possum.