Zappar Extends AR Services to EVRYTHNG IoT Platform

A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands. Customers who scan specially-marked packages via Zappar's app or the brand's app integrated with Zappar's services will have access to augmented reality experiences, which can range from games and entertainment to nutritional information and recipes "Our partnership with Zappar is yet another way we're bridging the gap between the physical and digital for brands and consumers. This addition of augmented reality to our portfolio... more

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