BMW Invites You to Test Drive the X2 with Snapchat Lens

Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted for a Sponsored Lens to show off its new X2 model in AR. Users who opt-in to the experience via ads running between user or publisher stories (or scan the corresponding Snapcode) can place a 3D model of the sedan in their physical environment. While the vehicle appears in gold by default, Snapchatters can also repaint the car in red and blue. Users can also peer inside the vehicle. "Snapchat is young and modern – which suits BMW and the BMW X2 perfectly. We are enriching Snapchat users' digital... more

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