MAC Cosmetics Stores Get AR Makeover with Virtual Try-on Mirrors

While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience. The makeup giant just made its virtual try-on mirror, featuring 29 custom eye looks, available at MAC stores in the US. A global rollout is scheduled for early 2018. Powered by Modiface, the MAC virtual try-on mirror maps customers' faces at a rate of 30 times per second via live video to achieve a realistic and accurate appearance. Video: . "The new ModiFace-powered mirrors provide an... more

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