Market Reality: Apple Presents Bright Future for AR, While Snap Shows Reality of Glum Present
We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way. Snap's disappointing third quarter financial results, however, give us some pause on the industry's current prospects. Elsewhere in the business of AR, another front has opened up, with Sketchfab and Google vying to be the destination for 3D content to use in AR experiences. Apple AR Headsets Rumored for 2020 Less than a week after CEO Tim Cook proclaimed that AR "is going to change everything," Bloomberg... more
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