Nissan Brings the Force of Star Wars to Its Dealerships with Augmented Reality
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships. As part of its promotional tie-in with the upcoming Star Wars: The Last Jedi film, Nissan dealerships across the US will receive unspecified augmented reality devices that will allow shoppers to interact with characters from films. The "See the Unseen" AR experience will land in Nissan showrooms over the next few weeks, just in time for the latest installment of the classic sci-fi saga, which debuts in theaters on... more
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